SERM (SERM) can be called a new, but, nevertheless, already popular service for managing reputation on the Internet. A company's reputation can change very quickly, especially on the internet. In the event of a publication of ill-wishers or black PR from competitors, the company's reputation suffers from the flow of false information.

In the meantime, there is no need to know about it. ”

Agencies that offer reputation management services are involved in building reputation online. The very concept of reputation implies a social assessment, which is fixed for someone.

Therefore, when a negative publication appears on the first pages of the SERP, you need to get rid of it. The best option would be to oust it from the leading position.

In the meantime, there is no need to know about it. ”

Having a beautiful website and launching an advertising campaign is not enough to create a positive impression. Reputation management requires a complex company presence on the network. By constantly working on the image of the organization on the Internet, it will become competitive. It takes years to build a good reputation, but unfortunately, it can be lost in just a few minutes. Negative information in the top results of search engines can be reflected for several months, and sometimes for several years. This is what can play into the hands of competitors who will make you black PR.

In the meantime, there is no need to know about it. ”

Who is SERM useful for?

In the meantime, there is no need to know about it. ”

If we are talking about reputation management on the Internet, then SERM is exactly the means by which you can influence resources in the top of the search results. To neutralize negative information on the first pages of the issue, you need to strengthen the positive reputation of the company or its top officials. Thanks to SERM analysis, it is possible to determine the amount of content that is needed to neutralize negative publications in the SERM. Work on managing the personal reputation or reputation of an organization is carried out not in one, but in different search engines according to a specific list of queries. The SERM service can be called a key one in advertising, since there is no brand without its reputation. The article deals with managing the image of a company or brand, but it is useful not only for them, but also for all those who care about their reputation:

• company

• brand

• a public person (this can be politicians, actors, company leaders, actors, etc.)

• a specific product or service

• site (online store, information site, service site).